With Color Sensational Ultimate, more is better! It's more matte, more color intensity, and a lightweight feel.* Color Sensational delivers a weightless formula that blends amazing color with high-impact pigments in this intense matte lipstick. Now available in a sleek, slim case and a full range of beautiful shades of non-drying lipstick. From More Berry to More Mauve and More Scarlet—from nude lipstick to red lipstick—there's definitely more to love. Now, that's what it feels like... Step 1. Apply Maybelline Ultimate Matte Lipstick in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the matte lipstick across your entire lower lip.