Meet Maybelline New York’s Memory Curl formula that activates and keeps lashes curled up. Now you can get big, bouncy curl volume with this mascara for lashes that won’t stop no matter where the day takes you.

Step 1: Apply the mascara with an upward motion, emphasizing the roots of your lashes. Step 2: Repeat until the desired result PRO TIP: Do not let the product dry between the different layers.